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Hi, I'm Veronica Fernandez

Strategic designer & digital product builder

Passionate about UX and business. I enjoy connecting the dots between complex problems and seamless user experiences. Interested in product-led growth, behavioral design, innovation, and storytelling. Experience working on websites, sales materials, and user journeys.Hobbies: fiction, gaming & martial artsLanguages: Spanish (native) & English (Advanced C1)

Templates

Templates optimized for conversion & frictionless experience

  • Websites

  • E-commerce

  • Landings

  • Lead magnets

Website showcase

Wordpress site for a local tree service business

Case Study:

Strategic Design

Designing a Sales & Support Ecosystem for a Wellness Coach & supplement distributor

  • Target Audience Research

  • Strategy & Process Design

  • Sales materials: Landing page, Website redesign, Business presentation

"Turned out really well, nice job once again"

Don Lam,
Digital Marketing agency leader

"Now everything is much clearer (our processes)"

Yeimi Mendez,
Production Manager Ingered

"Good work. Very creative ideas. Love it"

Ximena Manrique,
Marketing

Wordpress site for a local business

Home Page

  • Clear value & CTA

  • Services

  • Benefits for the client

  • Social proof

  • Final Call to action

Value → Credibility → Action.

Services Page

  • Photos show real work, so potential clients can recognize jobs similar to what they need.

  • A service area map makes it clear whether the team operates in their location — helping users decide fast and confidently.

  • CTA is present so visitors can convert seamlessly.

Quote page

  • This page is intentionally simple and action-oriented.

  • The headline invites immediate contact and the description clarifies that the quote is free and with no obligation, lowering resistance.

Designing a Sales & Support Ecosystem